Introducing Turtles

Shopping once felt like magic.

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In 1969, Sears captivated millions with their iconic "Wish Book," the first hint that shopping could be delightful and immersive. QVC took that magic live, turning TV into a real-time treasure hunt. Then Amazon brought the world's shelves online, making spontaneous discovery just a click away.

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Shopping should feel magical. But for the builders, the creators, and the brands, creating those experiences is brutally hard. Marketplaces are the most powerful, enduring form of commerce, yet they remain notoriously difficult to build.

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This is why we built Turtles.

Meet Turtles: The Operating System for Marketplaces

Turtles is the leading OS for marketplaces, connecting 27M+ shoppers with everything from rare art to the world's best brands.

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We built Turtles to solve the single hardest problem in commerce: scaling a marketplace. It’s a grueling effort to scale supply and demand in perfect sync, and in a world obsessed with speed, most fail trying to sprint.

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We know an enduring marketplace is a marathon. It requires a steady hand, strategic vision, and a rock-solid foundation. We build for durability and focus on the long haul.

That's why we're Turtles.

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Our mission is to make it easier to build and scale these powerful, lasting businesses. We provide the stable infrastructure for that deliberate climb, because once you reach critical scale, you unlock the rare ability to grow incredibly large, incredibly fast.

An Ecosystem for Discovery

Our platform creates a virtuous circle. We connect 27M+ passionate fans to a world of discovery. In turn, we give sellers—from emerging artists to global icons like Nike and Jimmy Choo—the stage to connect with the world's most passionate communities.

We're building the future of discovery-driven shopping, one marketplace at a time.

The Engine for Modern Commerce

We provide one unified OS to run your entire marketplace. We handle the core complexity so you can focus on your vision.

• Build Any Experience: Build any marketplace with powerful multi-format engines for flash deals and auctions, frictionless 1-tap checkouts, and AI-driven product recommendations.
• Manage Complex Logistics: Manage the entire supply chain through dedicated seller onboarding and portals, autonomous order routing, real-time inventory sync, and fully integrated 3PLs.
• A Central Command Center: Run your marketplace with AI-assisted customer support, automated dispute resolution, global payout engines, and rule-based commission structures.
• Integrated Omnichannel Marketing: Connect email, push, and text to a powerful CMS. Get a 360-degree customer view to enable targeted marketing campaigns and unified support.
• Access Predictive Analytics: Get predictive analytics and demand forecasting through unified admin and seller dashboards with real-time cohort and GMV reporting.
• Automated Governance & Trust: Protect your revenue globally with real-time sales tax calculation, AI-powered fraud detection, and seamless KYC/KYB verification.

More Than an OS, A Commerce Partner

Our platform provides more than just tools. It provides unparalleled insight. We see demand signals across our entire network, and we use that data to help our partners win.

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Through our Turtles Hatch platform, we partner with and acquire high-potential brands. We use our data to help them de-risk growth, fund inventory, and launch the iconic, data-driven products that shoppers want next—and then accelerate their launch across our ecosystem.

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We're not just powering the marketplaces of today; we're actively helping our partners build the iconic products of tomorrow.

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Let's help you win the marathon.