Jennifer Adams unlocked $2.4M in incremental sales
The home and living brand reached 8,500+ customers on Turtles it would never have found on its own, without touching the channels it already runs.
The Jennifer Adams team
Home & living brand
8,500+
incremental customers
$2.4M+
products sold
$282
average order value
100%
incremental to existing channels
Jennifer Adams designs bedding and home essentials for people who take comfort seriously. The brand had loyal customers, healthy channels, and a clear standard for how it shows up. The open question was where the next ten thousand customers would come from, without simply buying them back from the same audiences at higher prices every year.
The incrementality problem
For an established brand, most “new” channels quietly resell you your own customers. The same shoppers get reached through a different door, attribution takes the credit, and the top line barely moves. Add rising ad costs across every platform, and growth starts to feel like a treadmill.
“We didn't need another channel that reshuffles the customers we already have. We needed one that brings us people we'd never reach on our own.”
The Jennifer Adams team
New faces, not reshuffled ones
Turtles marketplaces work by discovery. Shoppers browse passions like home and living the way they'd wander a favorite store, and that puts considered brands in front of people who weren't searching for them by name. For Jennifer Adams, that translated into 8,500+ incremental customers and over $2.4M of products sold, at a $282 average order value that reflects full sets and considered purchases, not clearance hunting.
“These are customers we can see are new to the brand. Turtles has become a discovery engine for us.”
The Jennifer Adams team
Why Turtles works for established brands
True incrementality. Discovery-led shopping surfaces the brand to people outside its existing audiences, instead of re-targeting the customers it already pays to reach.
Premium baskets. A $282 average order value, because shoppers browsing by passion buy the set, not the sample.
Brand-safe presentation. Listings look and feel like the brand, with the calm, considered presentation a home and living label depends on.
Scales without headcount. One platform to list, price, and manage across every Turtles marketplace, light enough for a lean team.
Their advice to other sellers
The team's takeaway for other established brands weighing the platform:
“If you're serious about growth, try a channel where discovery does the work. The customers are there, and they're customers you don't already have.”
The Jennifer Adams team
Ready for growth you can actually count?
Join the brands growing with 30M+ shoppers across Turtles marketplaces. No massive budget required.