Hatch the next iconic products
Hatch analyzes marketplace demand to help leading brands craft the data-driven, iconic products that shoppers want next
"Turtles was game-changing for us. It’s rare to find a partner that can innovate while protecting your brand’s DNA. Turtles Hatch did both, expanding us into fresh categories while maintaining our bar for excellence."


Robin Westerling
Founder of Longvadon

From demand to iconic products
Through Hatch, we team up with iconic brands, acquire brands on the rise, and use our data to help them launch award-winning products.
Analyze demand data
We analyze marketplace demand and shopper behavior to identify what shoppers want next, then acquire or partner with standout brands ready to expand.
Bring products to life
We bring product ideas to life through world-class design, trusted artisan production, and a deep commitment to quality in every material, detail, and finish.



Accelerate across marketplaces
Then we launch and accelerate them across Turtles marketplaces, pairing distribution with shoppers already looking for what comes next.

Tools and support to help you grow
Access programs, tools, and support from Turtles, built to help sellers launch faster, sell smarter, and reach more shoppers.
Turtles Hatch turns proprietary demand signals from 29M+ shoppers into iconic new products, concept to launch.
Turtles AI optimizes listings, tracks trends, supports your customers, fights fraud, and so much more.
Turtles Brands acquires beloved brands, launching new products and accelerating their growth.