Turtles.com crosses $100M revenue pace

Less than a year after introducing Turtles publicly, Turtles.com has crossed a $100M annualized revenue pace. We are proud of the number, but more proud of what is behind it: marketplaces launched and scaled on Turtles, 29M+ fans having dedicated communities where they can discover products they love, and brands finding relevant buyers across our network.

We believe this moment is an important validation of our thesis that AI will enable a renaissance of new marketplaces built around specific categories and communities, and we’re excited to keep building towards our mission of letting anyone turn their passion into a vibrant marketplace.

The marketplace moment

The marketplace moment is here. Whatnot, SHEIN, and Temu have shown that new marketplace formats can become enormous when they give shoppers a reason to open, browse, and buy. Most importantly, they show how much room there still is in the market for new commerce experiences.

They also clarify the choice ahead. The next era of marketplaces does not have to mean larger catalogs, cheaper feeds, and more disposable inventory. We believe the bigger opportunity is to enable marketplaces that are curated, trusted, and useful enough to become the default home for specific categories.

AI makes that future much easier to reach. It can help build catalogs faster, improve listings, personalize discovery, support moderation, and make operations lighter. That means more categories can have dedicated marketplaces without every team rebuilding the same commerce stack from scratch.

For shoppers, that means less time sorting through endless feeds and more time in marketplaces with real curation. For builders, it means a faster path from passion to business. For brands, it means reaching buyers inside marketplaces where the category, context, and audience already make sense.

What Turtles is building

Our mission is to power a marketplace for every passion. We are building the AI platform that lets more people launch and scale those marketplaces, while giving brands a better way to sell across relevant marketplaces powered by Turtles.

Crossing $100M is an early milestone. Our next target is $1B, and our long-term ambition is to build Turtles into a $10B revenue company that helps tens of millions of shoppers discover things they love and powers hundreds of billions in GMV across a renaissance of curated, niche marketplaces.

To get there, the next phase of Turtles is focused on making that mission more practical for builders, brands, and fans:

• Marketplace infrastructure for listings, search, recommendations, payments, payouts, trust and safety, support, fulfillment, and distribution.
• Launch support for partners with strong category expertise, existing marketplaces, large audiences, or clear demand.
• Selective acquisitions of marketplaces and brands where Turtles can help accelerate something already working.
• Hatch for using marketplace demand to guide product development, bring new products to life, and accelerate them across relevant marketplaces powered by Turtles.

Thank you

This milestone belongs to the marketplaces powered by Turtles, the brands trusting Turtles to reach new audiences, the fans who make these marketplaces the communities they are, and the team moving quickly to make the infrastructure work at scale.

We are still early, and that is the exciting part. $100M in revenue pace gives us more conviction that the next great commerce businesses will be more curated, more specific, and more trusted than the generic marketplaces that defined the last era of the internet.

The next great marketplace may start as a category you love or a community that you think deserves better. We’d love to help you make it a reality.