Turtles Hatch
Turtles.com introduces Hatch, a data-driven platform that uses demand signals to help brands bring iconic, best-selling products to life

Turtles.com, the leading operating system for marketplaces, has announced the launch of Turtles Hatch. This new data-driven platform uses proprietary demand signals from its vast network to guide brands in creating, launching, and scaling their next iconic, best-selling products.
Hatch has already proven successful for launch partners like Longvadon, one of the leading brands in the Apple Watch accessory market, with its iconic leather straps.
"Hatch was game-changing for us," said Robin Westerling, founder of Longvadon. "It’s rare to find a partner that can innovate while protecting your brand’s DNA. Turtles Hatch did both, helping us expand into fresh categories while maintaining our bar for excellence."
Longvadon's experience highlights the core mission of Hatch. Product expansion is one of the highest-risk challenges for any brand, especially smaller ones. Hatch was created to de-risk that growth. We use proprietary demand signals from the 27M+ shopper Turtles.com network to pinpoint what shoppers want next. We then guide brands through the entire innovation process and can accelerate the new product's launch directly across our global marketplaces, creating a powerful loop from insight to revenue.
Hatch works with brands in two ways: by partnering with established icons to co-craft new lines, and by acquiring beloved, growing brands to help them scale.
Our Process: From Data to Design
Hatch operates as a true, end-to-end partner, built on the philosophy that all products, from everyday goods to rare gifts, should be crafted with intention and care.
- Data-Driven Insight: It all begins with data. Hatch analyzes real-time demand signals and market gaps across our entire marketplace ecosystem to identify clear, data-backed opportunities for a brand's next hit product.
- Award-Winning Design: We then help brands translate that vision into an exceptional product. Our team's expertise guides partners through a design process defined by a meticulous attention to detail, ensuring the final product is impeccably crafted.
- Intelligent Sourcing: Finally, we connect partners to our exclusive, global network of ethical, world-class sourcing partners. To further de-risk expansion, we are able to fund initial inventory orders and manage MOQs (Minimum Order Quantities), removing a critical financial barrier for growing brands.
How to Partner with Hatch
Turtles Hatch is actively seeking new partners who share our belief in treating products like art. We are looking for:
- Iconic brands seeking a strategic partner to help them expand their vision and launch new, data-driven categories.
- Beloved, rising brands looking for an acquisition partner who can provide the data, capital, and operational expertise to grow.
Brands interested in learning more about a partnership with Turtles Hatch are encouraged to visit turtles.com/hatch or email the team directly at hatch@turtles.com to begin a conversation.
About Turtles.com
The launch of Hatch solidifies Turtles.com's position as an end-to-end commerce partner for leading marketplaces and brands.
"In addition to powering marketplaces; we're actively helping our brand partners build the iconic products of tomorrow," said a spokesperson for Turtles. "Hatch will continue to expand its portfolio of acquired and partner brands, using its unique combination of data, design, and operational power to define the next generation of shopping."
Turtles.com is the leading operating system for marketplaces, connecting 27M+ shoppers with everything from rare art to the world's best brands. The platform powers marketplaces and connects audiences with sellers like Jimmy Choo, Nike, and Lego.
Media Contact: press@turtles.com
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