Zulily partners with Turtles to launch Zulily Live

Turtles.com announced today that it will be partnering with Zulily to build and launch Zulily Live, a new live auction app powered by Turtles. Zulily Live will focus on live auctions to start, letting Zulily shoppers watch, chat, and bid in real time, with Turtles powering both the platform and the retail operations.

Turtles powers retailers’ sites, apps, and live shows, where 30M+ shoppers discover fashion, home goods, collectibles, and products from leading brands. Live shopping fits the way Zulily shoppers already buy. They come for discovery: new arrivals, limited quantities, and deals worth acting on. A live show adds a host who can demonstrate the product, answer questions on the spot, and give shoppers a reason to bid now.

“Live shopping works when the show, the product, and the delivery all hold up,” said a spokesperson for Turtles. “Zulily knows how to keep shoppers coming back for what’s new. Turtles will give Zulily Live the platform, the catalog, and the operations to run great shows from day one and grow them across millions of shoppers.”

What Zulily Live includes

The Zulily Live app, site, and live shows will be powered by the Turtles all-in-one commerce platform, with a focus on auctions to start. Hosts will bring products up for bidding live, with low-latency streaming, live chat and reactions, real-time bidding, and one-tap checkout with payments built in.

Backed by the full Turtles ecosystem

Beyond the platform, Zulily Live will draw on the rest of Turtles to run the retail operation behind each show.

• Hosts. Turtles will bring the hosts who run each live auction, so Zulily does not need to staff its own shows.
• Catalog. Shows can feature products from brands across the Turtles network, so Zulily Live can offer a deep assortment from launch.
• Fulfillment. Turtles will pick, pack, and ship orders, so buyers get what they won quickly and with tracking.
• Support. Buyer questions, returns, and order issues will be handled by Turtles support.
• Marketing. Turtles will help promote shows and grow the Zulily Live audience across the 30M+ shoppers on Turtles.

Zulily can focus on its shoppers and its growth, while Turtles handles the hosts, the shows, and the full retail operation behind them, from the stream to the doorstep.

What’s coming soon

Turtles and Zulily are now building Zulily Live together. The first work will focus on the live auction experience, the assortment for launch, and the fulfillment and support setup behind it. More details on launch timing and the first live auctions will follow.

About Turtles.com

Turtles.com is the leading AI platform for live shopping, powering the sites, apps, and live shows of trusted retailers with live streaming, auctions, 1-tap checkout, fulfillment, 24/7 support, and trust and safety built in. World-class brands, like Nike, LEGO, and Omaha Steaks, list their products across the Turtles network, reaching 30M+ fans discovering everything from fashion to rare art.

Turtles is growing rapidly and hiring talented people across our global offices. We power live shows, apps, and sites for leading retailers like Zulily, Publishers Clearing House, DealDash, and countless others.